Mobile devices and tablets are quickly becoming essential to daily life. Whether it’s through updating clients via social media or delivering convenient web transactions, it’s no secret that more and more businesses are utilising mobile web pages to connect with consumers.
Mobile websites are unique in that they offer content tailored to the users behaviour. Differing from traditional desktop websites, mobile websites provide a streamlined approach for conveying content and converting casual visitors to paying customers.
But my desktop website works fine, so why bother?
Well, below are 5 important advantages of mobile website optimisation.
1. Mobile Users Spend More Than Traditional Desktop Users
Research shows that Tablet users spend 20% more when compared to traditional desktop and laptop users. Tablet and mobile shoppers are more likely to impulse buy due to ‘on-the-go’ functionality.
2. Mobile Traffic Accounts For 15% Of Total Internet Traffic
Without the integration of a user friendly mobile website, businesses could be missing out on a significant market share of online shoppers. With 90% of people moving between devices whilst browsing, a mobile website that compliments traditional content is essential.
3. 30% Of Consumers Abandon Shop If Transaction Is NOT Optimised For Mobile
A mobile website with clear and concise content shows that you are serious about your business. Without a user friendly mobile website, visitors are unable to clearly recognise brand identity and will be deterred from exploring further.
4. Higher Ranked Mobile Search Engine Optimisation
Mobile websites rank higher in Google and Bing searches than traditional websites. This is a major benefiting factor for any business and can give you the edge over competitors.
5. Improved Legibility And User Experience
Browsing traditional websites via mobile can create a number of legibility issues. Small fonts, pinch, scroll functions and irrelevant content can quickly deter website users. Integrating a user-friendly mobile website reduces formatting and legibility issues and provides the visitor with an efficient browsing experience.
Not only does it create a reputable image of your brand to consumers, but also from a business standpoint, it just makes sense. Research shows that utilising mobile web optimisation drives sales and keeps visitors on your website.
If you’re current website does not work on mobile, get in touch, and we can help you out.
