Online shopping has transformed the way we buy, sell and think about commerce. While there are many ways to help generate sales, Google Shopping Ads are a game-changer for your ecommerce business.
Let’s take a look at five important ways Google Shopping Ads will boost your online store.
1. Google Shopping Ads get your product out there
Customers may be looking for your product, but not know who you are. This is a problem of visibility; people aren’t going to be aware of you right away. A Google Shopping Ad is a great way to get your product seen. It can also be a great first point of contact for your customer, one that leads them to your site directly.
2. Google Shopping Ads raise your product’s visibility on organic result pages
Google already knows the shopper who’s looking for your product. By creating a Google Shopping Ad, Google is working both with you and the shopper to match your ad to what the shopper usually searches for online.
If the shopper is looking for your product and you don’t have a Google Shopping Ad, they may:
- Take the time to look through pages and pages of results until they eventually find you.
- Go with the product that is very similar to yours, but showed up first because of a Google shopping Ad.
With Google Shopping Ads, your online store doesn’t have to miss out on leads anymore.
3. Google Shopping Ads are the #1 product marketing tool
Hands up if you use Google to find recommendations? Yep, that’s just about everyone. According to several studies, Google Shopping Ads are the now the leading ad format for retail advertisers. Take a search engine with the highest traffic and an embedded, easy-to-use product search function and hey presto! Your target market just got more accessible.
4. Google Shopping Ads are the only way to rank on top of search results
If you want your product to be visible when potential customers are searching, you can no longer ignore Google Shopping Ads. Shopping ads are now the first thing you see in product searches. Keeping Google Shopping on your to-do list is no longer an option if you want to compete for sales and generate more leads to your website.
Google Shopping is a great first point of contact for your customer. You’ll be generating more leads to your site and grow awareness of your product in no time. After that first click, linking them to your website, potential customers can return to your site in the future.
5. They allow for flexible budgets
Thinking about the amount you want to spend on ecommerce marketing is difficult. It all depends on your budget, what you are wanting to achieve and how quickly you want results. The great part about using Google Shopping Ads, is that you can easily adjust your ads to suit your business and budget.
Start growing your online store today!
Do you want to generate more leads and grow you ecommerce store?
Talk to our Brisbane team of Google Shopping and digital marketing experts. We will show you how to implement shopping campaigns to promote your online store, boost traffic to your website, and find better qualified leads.
At Soak Creative, we want to grow with you. We develop ecommerce advertising in Brisbane for companies with a variety of budgets. As you generate more leads, we can increase your budget, so you don’t have to pay expensive upfront fees.