Today, Google shopping in Brisbane and all over the world is a game-changer for any business that has a product for sale on the web. And, if the website content is keyword optimized, that means that the company will be drawing in business from multiple places on the web.
But relying on keyword conversion isn’t the only way to sell. To up-level your business, placing Google Shopping Ads gives you a way to get your product out there, even if your customers aren’t familiar with your website yet.
Below are five important benefits of Google Shopping Ads for eCommerce Advertising.
1. Google Shoppging Ads help customers know your product.
Customers may be looking for your product, but not know who you are. While this may hit the ego a little bit, it’s true that not everyone is going to know you right away. That doesn’t mean they won’t know your product if you make it visible online!
A Google Ad is a great way to put your product seen, which may then lure people in to get to know you better and follow you online. They’re more likely to click on the ad or search for your social media or website.
2. They raise your product’s visibility on organic result pages.
Google already knows the shopper who’s looking for your product. By placing a Google Ad, Google is working both with you and the shopper to match your ad to what the shopper usually searches for online.
You can look at it like this: if the shopper is looking for your product and you don’t have a Google Ad, they may either:
- Really take the time to look through many pages and eventually find you
- Go with the product that is very similar to yours, but showed up first because of a Google Ad.
Which would you prefer?
3. They’re the #1 online advertising choice.
This report explains how much Google Ads are the choice ad format for retail product advertisers, surpassing text ads. The truth is, most of us use Google to find recommendations. So it makes sense that the search engine with the highest traffic would be the best place to place an ad for your business. Online shopping becomes much easier for any consumer, when it’s being served on a Google Ad platter. They get connected to the service they need immediately.
4. Google Shopping Ads generate leads.
You’re likely reading this blog because you’d like to get more leads to your business than what your website alone is generating now. People are click on ads because they’re attractive and attention grabbing. This generates more leads to your site, which allows the customer to linger on it and find out more about your product. In the future, they’ll already know your site and possibly return to it faster.
5. They allow for flexible budgets.
Thinking about the marketing dollars you’d like to spend can be tricky.
How much money do you want to be spending on advertising and conversion for the year?
How much should go into your annual eCommerce advertising budget?
This will all depend on your planning, of course, but the great part about placing Google Ads, is that you can easily determine and change your budget as you see fit for your business.
Bottom line: Do you want to sell more products and get more customers on your online eCommerce store?
Then get in touch with us and speak to one of Brisbane’s Google Shopping and digital marketing experts today! We create eCommerce advertising in Brisbane for companies with various budgets. You can increase your budget as you generate more leads, rather than pay an expensive upfront fee.