Does TikTok deserve a spot in your social media marketing strategy?
Does TikTok deserve a spot in your social media marketing strategy? TikTok has more to offer than just viral dances for your brand to find its niche
6 trends that will shape advertising and marketing in 2023
Famous Danish cartoonist Robert Petersen once said: “It’s hard to make predictions, especially about the future.” But where’s the fun in that? Some of the best fun a marketer can have is to peek behind the curtain and see what trends might shape the future. So, we decided to do just that – here are…
The ultimate guide to paid media in a social media age
Almost every business wants to find new customers. But knowing where to find them? Well, that’s the big question every business owner has wrestled with since… well… a long time ago. It used to be simple. Buy a billboard, buy an advertisement in a newspaper, or get someone to wear a sign and stand on…
Why colour psychology could be your brand’s secret weapon
So you want to build your brand. Great! You’re not alone though. Businesses of all shapes and sizes want their brand to be the best. Often CEO’s and Directors will want to see a logo first if they want a new brand for their business. They’ll want to know about the shape, what it represents,…
White papers: the ultimate marketing material
Nothing says your company knows its stuff more than a white paper. If your company releases a white paper on a certain topic, you’re basically saying: “When it comes to subject x, no one knows more than me.” You’re basically likening yourself to a doctor. For example, if you’ve got a toothache and you hear…
Why your video content should focus on Instagram reels
For many brands, Instagram has become a key part of their marketing strategy. But you might have noticed that your own Instagram feed has undergone a bit of a makeover and you’re starting to see more content from people you don’t follow – and it’s usually video content in the form of Instagram reels. This…
Content marketing tips to set your brand apart in 2022
Content marketing for brands is especially competitive. Here’s our tips, techniques, and marketing approach to help your business stand out.
Tips for a Successful Marketing Campaign on LinkedIn 2022
Tips for a Successful Marketing Campaign on LinkedIn Who would have thought back in 2012, that LinkedIn would be the platform it is today? It certainly ranks amongst the most useful social media platforms for job seekers and prospective employers alike. But they aren’t the only people who can benefit from this practical resource. Creating…
Top tips for executing a successful festive season marketing strategy
What goes into developing a successful marketing strategy for the festive season? Struggling with your marketing strategy for the upcoming festive season? With so many digital channels and changes to platforms and data privacy this year, it can be difficult to know where to start. Here at SOAK, creativity and strategic marketing is our jam…
Defining Brand Architecture for Continued Success
Content marketing for brands is especially competitive. Here’s our tips, techniques, and marketing approach to help your business stand out.