Go big or go home…right? While our Friday night mantra has its place in everyday business – particularly when we have competing deadlines – the idea of bigger is better or best is left over from the days of over-compensation and size-based authority. Yep, our minds went there too.
We’ve partnered with River City Labs to help bright young minds develop exciting business ideas into real world start-ups. St Pauls’ Entrepreneurs Club is the first of its kind in Australia, giving students, staff, and parents the skills and coaching needed to grow a business plan and pitch the concept to investors.
Everyone wants to be that guy (or girl). To be everywhere, to be talked about, to be head-hunted and hounded for quotes, follows, advice and comments. It’s not magic, there’s no fairy dust or under-the-table dealings (there could be, but we don’t engage in that sort of thing) – nope, becoming known and wanted all comes down to a discipline we love dearly.
Soak and River City Labs go way back. They’re our start-up alma mater, our brand ground-zero, our friends, our partners and a veritable foundation of information, insight and experience.
There is no doubt that in this day and age a strong social media presence is the key factor for a successful company. The reaction from the world in regards to their willingness to adapt to social media was and still is, nothing short of incredible.
Soak Creative assisted their client St Pauls School in the launch of an innovated club in partnership with River City Labs. The team at Soak Creative, being heavy advocates of start-up companies and who also started at River City Labs was lucky enough to go along to the launch kicked off by Assistant Minister for Innovation Wyatt Roy.
It’s no secret that digital media is rapidly transforming the landscape of marketing. It is now easier than ever to reach a large market segment without the high costs associated with traditional print and broadcast advertising.
Whether it was an accident or pure marketing genius, the Internet has officially broken this week – again – over Drake’s new music video, Hotline Bling. Users have been appropriating the clip to create their own content by overlaying music, creating memes or adding in features such as a tennis racket, a lightsaber, and even pepperoni pizza.
If you’re anything like me, you’ll know that attempts at organisation are short-lived and often become, running around frantically to get the stuff done you were supposed to do all week whilst crying. If this sounds like you I want to share some key tips I’ve learned as a Social Media Intern at Soak Creative.
Social media is quickly becoming a necessity for businesses of all sizes. With so many options for social media integration, choosing which platforms are most effective for your business can be a daunting task.