I cannot stress enough how much an effect an excellent brand identity has in your business. This includes everything from the color palette, photography options, logo and additional design components. Do not underestimate the role that this “look and feel” has on your business.
Go big or go home…right? While our Friday night mantra has its place in everyday business – particularly when we have competing deadlines – the idea of bigger is better or best is left over from the days of over-compensation and size-based authority. Yep, our minds went there too.
We’ve partnered with River City Labs to help bright young minds develop exciting business ideas into real world start-ups. St Pauls’ Entrepreneurs Club is the first of its kind in Australia, giving students, staff, and parents the skills and coaching needed to grow a business plan and pitch the concept to investors.
Everyone wants to be that guy (or girl). To be everywhere, to be talked about, to be head-hunted and hounded for quotes, follows, advice and comments. It’s not magic, there’s no fairy dust or under-the-table dealings (there could be, but we don’t engage in that sort of thing) – nope, becoming known and wanted all comes down to a discipline we love dearly.
Soak and River City Labs go way back. They’re our start-up alma mater, our brand ground-zero, our friends, our partners and a veritable foundation of information, insight and experience.
Soak Creative assisted their client St Pauls School in the launch of an innovated club in partnership with River City Labs. The team at Soak Creative, being heavy advocates of start-up companies and who also started at River City Labs was lucky enough to go along to the launch kicked off by Assistant Minister for Innovation Wyatt Roy.