Looking to distinguish your business from competitors, but don’t know exactly how to achieve that goal? Your answer is finding your business niche with digital marketing. Knowing your niche market makes your business a powerhouse. Suddenly you’ll have less competition, and you’ll see massive growth if you know how to successfully identify grow your target…
When it comes to online marketing, there’s a lot of bases to cover. If you’re new to the digital marketing industry, it can be a bit overwhelming. One of the most important steps you can take before starting your marketing journey is defining your target market. If you’re a bit lost on what that is…
A brand story is more than just a simple anecdote. It embodies the core beliefs and values of your company into a single narrative. Often, it’s about the founding or early history of your company. When done right, it can be a powerful branding tool to connect with your audience on an emotional level and…
With over three billion people in the world using some form of social media, it has proven to be an extremely popular advertising tool. Every day, this online community relies on social media for news, communicating with friends, and entertainment. Sites like Facebook and Twitter provide a way to personalise a user’s interactions with companies…
Selling a product or getting your company noticed begins with the first impression. How buyers or clients or customers perceive your brand, and how often they are able to see your brand both control the way that they choose to engage and interact with it. Many companies make the same mistake of prioritizing what the…
How would you define your brand? If you have to pause to think about it, that’s a sign you’re probably in need of a brand style guide. Style guides are essential to crafting a cohesive, consistent brand, both in the eyes of your customers and your employees. Your brand is, of course, the overall identity…
You have a blossoming business, an emerging brand, or maybe you just have an idea for one: but when is the right time to bring in the Mad Men (or women)? We share our advice for when (and how) to hire a branding agency. What is the value of a branding agency? 2018 is the…
I cannot stress enough how much an effect an excellent brand identity has in your business. This includes everything from the color palette, photography options, logo and additional design components. Do not underestimate the role that this “look and feel” has on your business.
Go big or go home…right? While our Friday night mantra has its place in everyday business – particularly when we have competing deadlines – the idea of bigger is better or best is left over from the days of over-compensation and size-based authority. Yep, our minds went there too.
Everyone wants to be that guy (or girl). To be everywhere, to be talked about, to be head-hunted and hounded for quotes, follows, advice and comments. It’s not magic, there’s no fairy dust or under-the-table dealings (there could be, but we don’t engage in that sort of thing) – nope, becoming known and wanted all comes down to a discipline we love dearly.