2019 Logo Design Trends
Are you looking to trademark your brand or logo in Australia? The process of can be easy or hard. Here’s how to make the process go as smoothly as possible.
How to Trademark Your Brand or Logo in Australia
Are you looking to trademark your brand or logo in Australia? The process of can be easy or hard. Here’s how to make the process go as smoothly as possible.
The Importance of Brand Consistency
Your brand should be true to your vision of your company, and if it doesnt cohesively, your brand can be confusing at best, and unrecognisable at worst.
5 Key Benefits of Trademarking Your Brand
There comes a time in every businesses’ life that rebranding needs to be considered. Here are 4 reasons why your company might be in need of business rebranding.
Rebranding: 4 Reasons Why Your Company Needs to Change
There comes a time in every businesses’ life that rebranding needs to be considered. Here are 4 reasons why your company might be in need of business rebranding.
How to Find Your Niche Market for Your Business
Looking to distinguish your business from competitors, but don’t know exactly how to achieve that goal? Your answer is finding your business niche with digital marketing. Knowing your niche market makes your business a powerhouse. Suddenly you’ll have less competition, and you’ll see massive growth if you know how to successfully identify grow your target…
How to Define Your Target Market For Your Business
When it comes to online marketing, there’s a lot of bases to cover. If you’re new to the digital marketing industry, it can be a bit overwhelming. One of the most important steps you can take before starting your marketing journey is defining your target market. If you’re a bit lost on what that is…
3 Simple Steps for Developing an Unforgettable Brand Story
A brand story is more than just a simple anecdote. It embodies the core beliefs and values of your company into a single narrative. Often, it’s about the founding or early history of your company. When done right, it can be a powerful branding tool to connect with your audience on an emotional level and…
Social Media – The Key to Successful Branding
With over three billion people in the world using some form of social media, it has proven to be an extremely popular advertising tool. Every day, this online community relies on social media for news, communicating with friends, and entertainment. Sites like Facebook and Twitter provide a way to personalise a user’s interactions with companies…
The Brand Story, Explained
When it comes to selling your product, first impressions matter. How buyers, clients or customers perceive your brand initially, shapes the way they choose to engage with your company from then on. Many companies make the same mistake of prioritizing what the brand is saying rather than how they are saying it. A “brand story”…