Brand Naming: Getting It Right From the Start
Your brand name isn’t just a label, it’s the foundation of how you’re recognised, remembered, and understood. Get it right, and everything flows. Get it wrong, and everything becomes harder.
Brand Strategy vs Creative Strategy: The Difference Between Brands That Exist and Brands That Matter
In the world of branding and campaign development, having the right tools is essential. At SOAK, two of the most powerful tools we use at different stages of the brand strategy process are stylescapes and creative territories.
Stylescapes vs Creative Territories: How We Build Better Brands Through Visual and Conceptual Strategy
In the world of branding and campaign development, having the right tools is essential. At SOAK, two of the most powerful tools we use at different stages of the brand strategy process are stylescapes and creative territories.
How to boost brand engagement through visual storytelling
Competing for customers’ attention is a full-time job. Our brains are inundated with messages from the moment we look at our phones after snoozing our alarms, to when we set those alarms again in the evening. ‘Cut-through’ is at this point an overused term but is more important now than ever. Since we, humans, are largely a visually stimulated species, creating eye-catching material that stands out from the competition is vital.
Brand, content and socials – what comes first?
The to-do list associated with first starting your business is massive. It’s overwhelming. You fully understand the weight of marketing it effectively; you know you need to create social media accounts for your business, you know you need content for those accounts and other platforms, and you know you need a means of turning your business into a brand. Having a structured and comprehensive strategy for each is essential to creating consistent communications for your business, but which comes first?
How to make your brand stand out from the crowd
Depending on your brand’s tone, your brand voice may shout from the rooftops or be a soft and gentle whisper.
Top 10 Branding Myths – Busted!
You hear people talk about branding a lot, but sometimes you might not be sure if it’s something you need for your business or even whether your brand reflects what you stand for. Unfortunately, there are many branding myths out there, and you could be tempted to not worry about it altogether. We are here […]
The True Value of Brand Loyalty
Brand loyalty is the holy grail of marketing. It’s what every brand strives for, as it leads to long-term relationships with customers and, ultimately, repeat business. Loyal customers are more likely to recommend your brand to others, give you positive reviews, and defend your brand against negative criticism, should you receive any. In a crowded […]
The Importance of Branding and Positioning
When it comes to marketing, two terms that often get thrown around are “branding” and “positioning.” Branding and positioning are the bread and butter of your business, but while they may seem similar at first glance, there are distinct differences between the two that are important to understand for any business looking to build a […]
Does TikTok deserve a spot in your social media marketing strategy?
Does TikTok deserve a spot in your social media marketing strategy? TikTok has more to offer than just viral dances for your brand to find its niche
