The Importance of Brand Consistency
Your brand should be true to your vision of your company, and if it doesnt cohesively, your brand can be confusing at best, and unrecognisable at worst.
5 Key Benefits of Trademarking Your Brand
There comes a time in every businesses’ life that rebranding needs to be considered. Here are 4 reasons why your company might be in need of business rebranding.
Rebranding: 4 Reasons Why Your Company Needs to Change
There comes a time in every businesses’ life that rebranding needs to be considered. Here are 4 reasons why your company might be in need of business rebranding.
How to Find Your Niche Market for Your Business
Looking to distinguish your business from competitors, but don’t know exactly how to achieve that goal? Your answer is finding your business niche with digital marketing. Knowing your niche market makes your business a powerhouse. Suddenly you’ll have less competition, and you’ll see massive growth if you know how to successfully identify grow your target…
How to Define Your Target Market For Your Business
When it comes to online marketing, there’s a lot of bases to cover. If you’re new to the digital marketing industry, it can be a bit overwhelming. One of the most important steps you can take before starting your marketing journey is defining your target market. If you’re a bit lost on what that is…
3 Simple Steps for Developing an Unforgettable Brand Story
A brand story is more than just a simple anecdote. It embodies the core beliefs and values of your company into a single narrative. Often, it’s about the founding or early history of your company. When done right, it can be a powerful branding tool to connect with your audience on an emotional level and…
Social Media – The Key to Successful Branding
With over three billion people in the world using some form of social media, it has proven to be an extremely popular advertising tool. Every day, this online community relies on social media for news, communicating with friends, and entertainment. Sites like Facebook and Twitter provide a way to personalise a user’s interactions with companies…
The Brand Story, Explained
Selling a product or getting your company noticed begins with the first impression. How buyers or clients or customers perceive your brand, and how often they are able to see your brand both control the way that they choose to engage and interact with it. Many companies make the same mistake of prioritizing what the…
Brand Style Guides: Building a Consistent Brand
How would you define your brand? If you have to pause to think about it, that’s a sign you’re probably in need of a brand style guide. Style guides are essential to crafting a cohesive, consistent brand, both in the eyes of your customers and your employees. Your brand is, of course, the overall identity…
When (and how) to hire a branding agency
You have a blossoming business, an emerging brand, or maybe you just have an idea for one: but when is the right time to bring in the Mad Men (or women)? We share our advice for when (and how) to hire a branding agency. What is the value of a branding agency? 2018 is the…