Why colour psychology could be your brand’s secret weapon
So you want to build your brand. Great! You’re not alone though. Businesses of all shapes and sizes want their brand to be the best.
Often CEO’s and Directors will want to see a logo first if they want a new brand for their business. They’ll want to know about the shape, what it represents, and what kind of tagline can be used with it.
The reason for this is that colour psychology is incredibly important if you want your brand to stand out and attract your ideal customers.
Surprisingly though, the question that we (as a brand agency) think is possibly the most important is almost never asked: what colours would you recommend?
Defining Brand Architecture for Continued Success
Content marketing for brands is especially competitive. Here’s our tips, techniques, and marketing approach to help your business stand out.
Unboxing: The Art of Product Packaging
Product packaging is often seen solely as a means to get a product safely and undamaged from the factory to the shelf, but it’s far more important than that.
Implementing Sub-Brands as Part of Your Master Brand Strategy
One strategy that many companies are flocking to? The master brand strategy. Read on to learn everything you need to know about the master brand strategy (and how to, well, master it).
Eager to Pull Off the Master Brand Strategy? Here’s What You Need to Know
One strategy that many companies are flocking to? The master brand strategy. Read on to learn everything you need to know about the master brand strategy (and how to, well, master it).
Top tips on finding a perfect product name
Whether you are a start-up business launching your first product, or an established brand launching a line extension, naming a new product is one of the most challenging marketing decisions you’ll have to make.
How To Find The Perfect Domain Name – And Why Your Business Needs It
Your domain name can make or break your online brand awareness. Learn why the perfect domain name is so essential to your online business success.
2020 Logo Design Trends
It’s a known fact that the world of design is ever-changing. While we are proud to be an agency that plays by our own design rules, it’s great to stay up-to-date what’s new or trending.
Positioning Your Brand During the Coronavirus Pandemic
As we navigate to a new normal amid these events, it is crucial to keep talking to your customers. Now is not the time to disappear or broadcast radio-silence.
4 Lessons Marketers Can Learn about Content Creation from Humans of New York
The reason for Human’s of New York’s marketing success is quite simple: the content is authentic and engaging, which offers real value.
