Social Media – The Key to Successful Branding
How can your branding become dominant on social media? Here are the key things to remember when building your brand on social media.
The Brand Story, Explained
A great brand story controls how customers perceive your brand, how they engage & interact with you, and how they can buy into and trust your brand.
Brand Style Guides: Building a Consistent Brand
Brand style guide are essential to crafting a cohesive, consistent brand, both in the eyes of your customers and your employees.
When (and how) to hire a branding agency
You have a blossoming business, an emerging brand, or maybe you just have an idea for one: but when is the right time to bring in the Mad Men (or women)? We share our advice for when (and how) to hire a branding agency.
Branding Strategy – The Top 5 Questions You Need To Ask
A brand strategy is a plan that encompasses specific, long-term goals that are able to be achieved with your brand’s evolution, and it involves the combined components of your business’ personality that make it both unique and identifiable.
Branding mistakes to avoid for your business
I cannot stress enough how much an effect an excellent brand identity has in your business. This includes everything from the color palette, photography options, logo and additional design components. Do not underestimate the role that this “look and feel” has on your business.
5 Reasons why Small Agencies are Better for Business
Go big or go home…right? While our Friday night mantra has its place in everyday business – particularly when we have competing deadlines – the idea of bigger is better or best is left over from the days of over-compensation and size-based authority. Yep, our minds went there too.
Everything You Need to Know: Personal Branding
Everyone wants to be that guy (or girl).
