So you want to build your brand. Great! You’re not alone though. Businesses of all shapes and sizes want their brand to be the best. Often CEO’s and Directors will want to see a logo first if they want a new brand for their business. They’ll want to know about the shape, what it represents,…
Nothing says your company knows its stuff more than a white paper. If your company releases a white paper on a certain topic, you’re basically saying: “When it comes to subject x, no one knows more than me.” You’re basically likening yourself to a doctor. For example, if you’ve got a toothache and you hear…
A quick stroll down the aisle of any Australian supermarket and you are faced with a wall of purple – belonging to the iconic confectionery brand, Cadbury. Let’s step through the history and evolution of Cadbury’s branding.
Product packaging is often seen solely as a means to get a product safely and undamaged from the factory to the shelf, but it’s far more important than that. In fact, in many ways packaging is just as important as the product itself, if not more so. Whether your product is sold online or on…
The design space is looking to be fun and bright for 2021. Here are our predictions for what you can expect to see in graphic design trends this year.
As we navigate to a new normal amid these events, it is crucial to keep talking to your customers. Now is not the time to disappear or broadcast radio-silence.
Are you looking to trademark your brand or logo in Australia? The process of can be easy or hard. Here’s how to make the process go as smoothly as possible.
There comes a time in every businesses’ life that rebranding needs to be considered. Here are 4 reasons why your company might be in need of business rebranding.