Developing a successful creative campaign is both an art and a science. At SOAK Creative, we take a strategy first approach to branding and marketing, ensuring that every campaign is built on a complete understanding of the client’s needs and goals.
Step 1: Discovery and Alignment
This is where the real work begins with the discovery process. We have a full discussion with our clients to determine their goals and what they hope to achieve, their expectations and what they want to accomplish, and what the brand is all about. This step is so that we can guarantee that we are going to exceed the client’s expectations, and it lays the foundation for a good partnership.
Step 2: Research and Insights
With a clear understanding of the brand’s purpose in mind, we start our research journey. Our team collects essential information about the target audience, market tendencies, and competitors. This research is crucial in identifying the gaps that the campaign can exploit to get through the noise in the market.
We also like to research other amazing campaigns in market. Here are some to check out.
Step 3: Crafting the Creative Campaign Brief
The insights obtained are used to develop a comprehensive creative brief. This document serves as a guide that contains information on the project’s background, campaign goals and objectives, key performance indicators (KPIs), target audience, and voice and tone. Getting the client’s approval on this brief ensures that everyone involved is on the same page before proceeding.
Step 4: Brainstorming and Creative Concept Development
Our strategists, designers, and content creators all contribute to the generation of ideas. We have a huge number of ideas and try to find how to apply them in the brief, and also how to make them interesting to the target audience.
Step 5: Concept Presentation and Feedback
We present to the client a set of fully formed creative campaign concepts, along with a high-level activation plan and visual mockups for each. This allows for a complete discussion of the concepts, and the ability to receive feedback that ensures that the creative campaign meet the client’s vision and objectives.
Step 6: Production and Execution
After selecting the concept, we move into production. Our team creates all the assets that include visual designs and content, and ensures that every item is created with the concept of the campaign in mind. We keep the client informed throughout this phase to get feedback and implement changes.
Step 7: Creative Campaign Launch and Engagement
Once all the assets are ready, we launch the campaign on the chosen platforms. Our approach ensures that the campaign not only reaches but also engages the target audience in a productive manner and in a way that leads to the desired actions.
Step 8: Monitoring and Optimisation
We monitor the creative campaign’s performance against the set KPIs after the campaign is launched. This data-driven approach enables us to modify the campaign mid-course to achieve better results. By looking at the engagement rates, conversions, and return on investment, we ensure that the campaign is meeting its purpose until the end of its run.
Step 9: Review and Learning
After the creative campaign is complete, we look back at what was accomplished and what could have been done differently. We put together this information into a comprehensive report for the client, highlighting the outcomes of the campaign and suggesting what to do differently next time. This is an important step that helps with the growth and development of the strategy for future campaigns.
This ensures that SOAK Creative is always able to develop creative campaigns that capture people’s attention and also result in real business outcomes. Our approach of strategy first ensures that the creativity is always connected with the understanding of the brand and its audience, which results in campaigns that strike a chord and produce measurable outcomes.
Want to start your next creative project? Contact SOAK Creative today, and let’s create something amazing.