Instagram has decided to stop being a square, and announced that users will also be able to upload portrait and landscape photos.
The Facebook-owned company released an almost emotional statement with this accompanying image:
“We know that it hasn’t been easy to share this type of content on Instagram,” reads the announcement. “Friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end.”
As much as we’d all like to think this was all in the name of a nicely formatted selfie. It’s obvious who the real benefiters are, brands. These newly designed configurations give creative businesses a wealth of possibilities for digital advertising.
