When it comes to online marketing, there’s a lot of bases to cover. If you’re new to the digital marketing industry, it can be a bit overwhelming. One of the most important steps you can take before starting your marketing journey is defining your target market. If you’re a bit lost on what that is or why it’s important, don’t worry! We’ve got you covered.
We are Brisbane digital marketing experts that know how to bring connect a company with their target market. Let’s dive into what a target market is and why it will transform your business into a more enriching company.
What is a Target Market?
A target market, or target audience, is a group of people that you want your customers to be. It defines who you’re marketing to, and influences the way you advertise.
For example, knowing what demographic you want your establishment to be can clarify who it is you should be marketing for.
Do you want young college students, teens, or retirees to be the main patrons?
Or are you selling a product meant for a single person, couples, parents, etc.?
Once you define your market and know exactly who you are trying to appeal to, you can begin creating a marketing strategy that’s tailored to appeal to specific people
Why Do You Need One?
Knowing your target audience leads to valuable information that will bring you closer to what your customers are looking for and like about your business. You can develop marketing strategies that will appeal more to people who will most likely buy your products, as opposed to making campaigns that vaguely appeal to everyone.
For example, if you want to open a hip and trendy coffee shop is Brisbane, you have to appeal to all the patrons you want in your shop. Your target audience can be defined by the locals in the area, specific kinds of coffee drinkers, etc. You can then create a campaign that appeals to people looking for the type of products, atmosphere, and overall brand you sell.
How to Define Your Target Market
There are two things every company must do to figure out what their target market is.
1) Research. You might have an idea for a business or location but aren’t exactly sure who is a potential customer. So, you can learn about the people in the area.
2) Identify an Appealing Niche. If you already have a customer base, then you already have a specific group you appeal to. Identify their characteristics so you have a clear understanding of how to define them. The more specific, the better.
Use these questions to jumpstart your thinking :
- What expertise can you provide as a company?
- How do your customers specifically will benefit from your services?
- What problems can you solve for your customers?
- Who are your competitors? How are they marketing to your target market?
- What can you do that’s unique?
By knowing the business you want and the customers you’d like, you’ll save time by creating a campaign that’s more likely to receive a response in the form of higher profits and customer engagement.
The Next Step: Crafting a Targeted Campaign
Once you’ve determined who your target customers are, you can craft a campaign that will get their attention. This gives you the opportunity to customize your marketing to the specific group you’re trying to appeal to.
However if you’re client base is still small, an online campaign might not be enough. It will help to reach out to your target audience within your community. If you’re trying to sell coffee to college students there are a number of ways you could successfully market to young, lower-income, educated individuals. Being active on social media, visiting college campuses, or local bars and clubs are going to guarantee that you generate new customers.
Overall, defining your ideal market is a must if you want your business to thrive. All it takes is appealing to one specific group of people to have your clientele increase.
Even if you’ve identified your audience, it can be difficult to pull off an engaging campaign. We are a Brisbane online marketing company that knows how to define a target audience. It’s a key step we take when developing a digital marketing strategy or brand.
Contact us today to learn how we can define your target audience and start your journey towards growing a niche-audience!