Websites are constantly updating and growing to match the user needs and interests, and in order to capture your customers attention from the competition, effective web design is essential. From the start, websites need to be practical, engaging, and easy to navigate. It is easy to lose a potential customer without these elements. When upgrading…
It’s no longer enough to have a website: if your website isn’t performing, it’s costing you money and not working for you. We share our pick of the five smartest web design trends for 2018, to consider integrating for digital success. 1. Mobile First Web Design Mobile-first sounds like jargon, but it actually talks to…
Effective content forms the heart of your brand regardless of the kind of content marketing campaign you plan on implementing. But it’s not always easy to come up with great content, particularly if you are time-poor, under pressure or experiencing a lack of inspiration. But utilising great content is a choice, and unfortunately poor content…
First things first. Your brand is not just your logo, your advertising, your product or even your business name. Yes, it encompasses your brand’s elements, but also how your brand is perceived, what your customers expect, and the feelings they get when they use your products or services. A branding strategy is basically a plan…
A great number of studies have shown that content that includes images has a 94% greater chance of being viewed when compared to content without. Quality images can communicate detail, conjure up emotions and can drastically influence a viewer’s purchase decisions. For some, Instagram is one of the last platforms that’s considered in an overall…
Of all the online marketing strategies available, email marketing continues to outperform every time. Let’s look at how, and why, it’s now a critical part of the way you should be doing business.