Known as Australia’s peak body representing professional landscape designers, the Landscape Design Institute (previously known as Australian Institute of Landscape Designers and Managers) needed to reinvigorate their stagnant brand to increase awareness and drive memberships.

We were engaged to give the new name its own identity, shortened to LDI, and reposition their place in the market with the tagline “Designed for Growth”, that reflected both the industry and the need for members to grow their practices and networks.

Along with redefining their membership structure to better align with members professional qualifications and capabilities, a modern yet approachable brand identity was created along with a beautiful story delivered through artistic and well-composed videography.

Through a number of creative execution strategies, this further established their position as a leading national design association that supports and represents their members’ needs and to foster a new level of influence in the market.

Landscape Design Institute - Brand Strategy and Design

Landscape Design Institute - Brand Launch