Rather than starting from scratch, the objective was to modernise and unify an established brand—refreshing the visual identity while retaining the brand equity Orro had already built. We refined the logo, developed a contemporary visual language, and created a flexible brand system capable of supporting the organisation’s expanding portfolio of services.
A key component of the project was the development of a scalable sub-brand architecture across Orro’s five specialist business units. This created greater consistency across the group while allowing each business to retain its own identity within the broader Orro brand.
SOAK also designed and developed a new corporate website, bringing the refreshed brand to life through a modern digital experience. The website provides a clearer user journey, showcases Orro’s capabilities, and reinforces its position as one of Australia’s leading technology and managed services providers.
Since the initial brand evolution, SOAK has continued to work alongside Orro as its creative partner for more than three years. Our team has delivered ongoing creative support across marketing collateral, digital campaigns, social media, sales enablement, vendor co-marketing initiatives, exhibition and event assets, presentations, signage and a wide range of brand communications. This long-term partnership has ensured the brand remains consistent, impactful and continues to evolve as the business grows.
