St Joseph’s College engaged us to revitalise and elevate their brand and positioning in the market. With a website that was outdated and difficult to navigate, St Joseph’s College’s online presence was failing to generate growth for the college. As part of their digital marketing strategy, they needed a website that would function as an effective marketing and communications tool to attract new parents and students, while also engaging and serving their existing community. They needed help from the web rebranding experts, so they contacted Soak.
A brand new website was crucial in their new brand strategy. Their online presence needed to grow awareness of the college as a trustworthy, exemplary and leading educational institution. We achieved this through a dynamic user interface; we made the site powerful enough to display rich media, such as videos and image galleries for a more engaging user experience. We designed their messaging to simultaneously engage two audiences: the prospective parents searching for a school for their child, and the existing parents of the school.
To help generate a more expressions of interest, we reconfigured the website for optimal search engine ranking. We didn’t want to just retain the college’s current organic Google ranking, but to far outstrip both their previous position and their competitors.