Herron Coorey is a construction firm driven by building value and quality in everything they do for their clients. This deeply held belief is evident across all of their interactions, whether it be internally amongst staff, or with their Clients, Consultants, Subcontractors and Suppliers. As they planned for the succession of some of their founding partners, they wanted to define this key principle and make it part of the DNA of their company.

We developed the idea of ‘building value from the ground up’ as a message that both company and customers could believe in and stand behind. A dynamic new brand identity and visual language gave the company renewed vigour, ensuring that they continue to attract their ideal client type, despite the transition of the management team.

The transformation extended across their website, photography, social media, on-site graphics, and uniforms, delivering this bold new image to the world.