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The One

It all starts at The One.

The One - Property Brand Strategy and Marketing Brisbane Australia

Project Overview

The One Residences is an 81-storey luxurious residential development, situated on the riverfront in the heart of Brisbane.

Where sophistication meets space, The One Residences is elevated living at its finest. With thoughtfully designed architecture and carefully considered surroundings, The One is in the heart of where entertainment meets elegance.

Shayher Group, a privately owned development company in Australia, needed to refresh the look and feel of The One, and elevate its brand presence in the market to achieve the recognition it deserved. They also needed a solid digital strategy developed including the execution of clever campaigns to generate interest and enquiries.

The One - Property Brand Strategy and Marketing Brisbane Australia
The One - Property Brand Strategy and Marketing Brisbane Australia

It all starts
with amazing visuals.

Appealing imagery and videography to highlight the exquisite nature of The One Residences was critical to ensuring the success of the campaign. Details of the beautifully designed residences, inspiring amenities and highlights of The One’s surroundings were captured through epitomic film and photography.
The One - Property Brand Strategy and Marketing Brisbane Australia
The One - Property Brand Strategy and Marketing Brisbane Australia
The One - Property Brand Strategy and Marketing Brisbane Australia
The One - Property Brand Strategy and Marketing Brisbane Australia
The One - Property Brand Strategy and Marketing Brisbane Australia

It all starts with
an excellent digital experience.

Intelligence behind digital marketing, understanding the target audiences’ wants and gaining insight to the buyer journey has been integral to the success of the campaign.
The One - Property Brand Strategy and Marketing Brisbane Australia
The One - Property Brand Strategy and Marketing Brisbane Australia

Words from the client

“Since their appointment as the creative agency, the SOAK team together have presented with extensive knowledge on delivering a well-thought-out campaign strategy including refreshing brand image, videography, brochure design and social media marketing. We hope to cultivate our relationship with SOAK to work on many more projects in the future.”
Marketing Executive, Place Projects
The One - Property Brand Strategy and Marketing Brisbane Australia
The One - Property Brand Strategy and Marketing Brisbane Australia
The One - Property Brand Strategy and Marketing Brisbane Australia
The One - Property Brand Strategy and Marketing Brisbane Australia

It all starts with
getting the best results.

From Google to Facebook, the paid media for the overall campaigns has contributed to nearly 14,000 visitors to the website, with over 1,400 goal completions made up of web enquiries, floor plan downloads and phone calls.

The latest 8-week campaign delivered exceptional results with 395 info suite downloads and 221 “Book a Viewing” appointments through Facebook advertising. YouTube was also introduced to the media mix, and the video ad captured people’s attention for 41% longer than the average ad!

The One - Property Brand Strategy and Marketing Brisbane Australia

Featured Work