Trends shaping the future of marketing for brands

Shaping the future of marketing

The landscape of marketing is in a constant state of evolution, driven by technological advancements, changing consumer behaviour, and cultural shifts. As we look into the not-so-distant future, several key trends are poised to reshape the future of marketing, with AI, short-form video platforms like TikTok, and mobile devices for younger generations at the forefront. Without knowing precisely what’s next, we’ll address some of the hot topics in marketing, and how these might shape future trends in the industry.

3 ways to leverage video content on LinkedIn

If you’re not using video content as part of your LinkedIn marketing, you should be. Video content marketing is incredibly successful compared to other forms of promotion on the networking site. However, we understand why you’d think otherwise. It’s because you’ve watched other people’s video content, and often it’s just so bad. Why would anyone […]

Why your video content should focus on Instagram reels

For many brands, Instagram has become a key part of their marketing strategy. But you might have noticed that your own Instagram feed has undergone a bit of a makeover and you’re starting to see more content from people you don’t follow – and it’s usually video content in the form of Instagram reels.

The benefits of Instagram and Facebook Video Marketing

Facebook Video Marketing

Video use has rapidly been expanding on social media. Even Facebook founder and CEO Mark Zuckerberg sees the continuing importance of video on his platform, stating “I see video as a megatrend” Businesses can take advantage of the “megatrend” by using more recorded content in their digital marketing and content strategy plans to further engage […]