Strategy
The SOAK Creative team decided that the first step to grow brand awareness and generate more leads, was to streamline Fifth Avenue Lifestyle’s brand messaging. Their messaging needed to convey who their company was now, not what it had been. Fifth Avenue Lifestyle needed language and imagery that clearly differentiated their product from co-working offices and hire-a-chair arrangements.
SOAK planned to release this modified messaging through a comprehensive marketing strategy, utilising multiple channels of engagement, including Google Ads, social media, print and a newsletter.
Solution
With a streamlined brand, consistent messaging and the symbiotic use of multiple marketing channels, Fifth Avenue Lifestyle has generated more leads than ever before. Through Google Ads alone their brand has now been seen by a Brisbane audience half a million times.
On Facebook and Instagram, a local audience saw their ads a quarter of a million times. These aren’t just numbers; these are individual impressions that leave a lasting mark and generate leads now and in the future. With the direction of our rebranding team, Fifth Avenue Lifestyle has generated more leads than they ever could have alone.
