The perfect avenue for your business

Background

Fifth Avenue Lifestyle was struggling to fill business spaces in their Lifestyle Hubs. Across their social media and website, their branding was inconsistent and and proving to be ineffective. As the company and its product changed and grew, their messaging became contradictory and confusing. As a result, they were struggling to generate leads. With the rise in co-working spaces, Fifth Avenue also needed to differentiate their product from their competitors. They needed help from rebranding experts, so they contacted Soak.

Strategy

The Soak Creative team decided that the first step to grow brand awareness and generate more leads, was to streamline Fifth Avenue Lifestyle’s brand messaging. Their messaging needed to convey who their company was now, not what it had been. Fifth Avenue Lifestyle needed language and imagery that clearly differentiated their product from co-working offices and hire-a-chair arrangements.

Soak planned to release this modified messaging through a comprehensive marketing strategy, utilising multiple channels of engagement, including Google Ads, social media, print and an email newsletter.

Solution

With a streamlined brand, consistent messaging and the symbiotic use of multiple marketing channels, Fifth Avenue Lifestyle has generated more leads than ever before. Through Google Ads alone their brand has now been seen by a Brisbane audience half a million times. O

n Facebook and Instagram, a local audience saw their ads a quarter of a million times. These aren’t just numbers; these are individual impressions that leave a lasting mark and generate leads now and in the future.

Nearly 300 hundred leads sounds so small next to a number like half a million in the later sentences.

So I cut it out instead of saying: Through their social media and Google Ads, they garnered nearly three-hundred leads.

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