Your Rebranding Checklist: 12 Questions to Ask Before You Rebrand
A rebrand is much more than a new logo. Before you start, use these 12 questions to make sure your business, leadership, people and strategy are actually ready for change.
Rebranding Your Business: 10 Do’s and Don’ts
A successful rebrand is about much more than a new logo. Here are 10 things to do, and avoid, if you want your rebrand to create meaningful change and move your business forward.
Brand Strategy vs Creative Strategy: The Difference Between Brands That Exist and Brands That Matter
In the world of branding and campaign development, having the right tools is essential. At SOAK, two of the most powerful tools we use at different stages of the brand strategy process are stylescapes and creative territories.
Top 10 Branding Myths – Busted!
You hear people talk about branding a lot, but sometimes you might not be sure if it’s something you need for your business or even whether your brand reflects what you stand for. Unfortunately, there are many branding myths out there, and you could be tempted to not worry about it altogether. We are here […]
Elevate your Social Game with a Facebook Marketing Partner
We’ve been grinding hard to become a certified Facebook Marketing Partner. But what does that mean and why should you care?
Even the Big Boys Need to Niche and Focus
Discover the power of saying no and how focusing on a key offering can be the most beneficial business strategy for your brand.
Unwrapping the History of Cadbury Branding
A quick stroll down the aisle of any Australian supermarket and you are faced with a wall of purple – belonging to the iconic confectionery brand, Cadbury. Let’s step through the history and evolution of Cadbury’s branding.
Our Favourite Creative Females
We’ve compiled a handful of our favourite creative females, from designers to comedians to company founders – we believe unbelievable creativity and tremendous achievements can come from any industry or gender.
How To Find The Perfect Domain Name – And Why Your Business Needs It
Your domain name can make or break your online brand awareness. Learn why the perfect domain name is so essential to your online business success.
Positioning Your Brand During the Coronavirus Pandemic
As we navigate to a new normal amid these events, it is crucial to keep talking to your customers. Now is not the time to disappear or broadcast radio-silence.
