fbpx

Klayo

The Vision to be Great

Klayo - Technology Brand Strategy and Brand Design

Project Overview

Klayo develops and deploys enterprise-level workforce capability management software in complex and fast-paced environments – think airports, ports, stadiums, transport networks, etc.

Their software is designed to help manage the many levels of staffing needs over a diverse workforce, and forms a crucial conduit for training and communication within these dispersed teams.

By providing clarity and transparency for their organisations and team members, they never lose sight of what really matters – the people that make up the company.

In short, Klayo gives you the vision to be great.

SOAK helped create a brand position and messaging for this highly nebulous niche product, and distilled it into a new identity and visual language designed to provide cut-through and define a clear point of difference in a marketplace full of overlapping HR management and risk mitigation products.

Klayo - Technology Brand Strategy and Brand Design
Klayo - Technology Brand Strategy and Brand Design
Klayo - Technology Brand Strategy and Brand Design
Klayo - Technology Brand Strategy and Brand Design
Klayo Billboard
Klayo - Technology Brand Strategy and Brand Design
Klayo - Technology Brand Strategy and Brand Design
Klayo - Technology Brand Strategy and Brand Design

Featured Work