Valen Energy wanted to create a position, message and identity for their PowerStack solar product, giving it a strong stand-alone presence as they scale up in the market both in Australia and the US.
Some of the key points are:
- Manufactured and stocked in Australia and the US.
- Backed by the power of Valen Energy (not a high risk start-up).
- Dependable, durable and cost-effective (no power infrastructure).
- Innovation and engineering excellence.
- IoT and new tech smarts for remote sites.
- Want to be seen more as a tech company than a solar company.
We created a unique new position and developed its associated messaging, ideated a new identity and visual language, and then rolled that out into a website and marketing and advertising collateral, and product livery.
