Solution
To gain an idea of what the brand aimed to deliver, SOAK worked with the client to uncover their short and long-term business goals, along with their values and where they saw their product positioned in the market.
This gave us a solid foundation for the positioning and messaging we would need to develop to ensure that the product stood out against competitors, whilst still aligning with the intended growth and scalability of the brand.
The visual identity and messaging also needed to highlight the innovative technology used to create the PowerStack product. This was weaved through the brand messaging and used in the development of a logo and iconography used across marketing collateral.
Outcome
SOAK was able to create a completely unique position and developed associated messaging for the brand’s various audiences. Along with this, a new identity and visual language were created and rolled out across a website, product livery and marketing collateral.
As a result, Valen Energy has been able to venture into new markets, ensuring PowerStack has a separate and stand-alone presence. The brand effectively showcases the product’s benefits and highlights its innovative technology.
