Valen Energy wanted to create a position, message and identity for their PowerStack solar product, giving it a strong stand-alone presence as they scale up in the market both in Australia and the US.

Some of the key points are:

  • Manufactured and stocked in Australia and the US.
  • Backed by the power of Valen Energy (not a high risk start-up).
  • Dependable, durable and cost-effective (no power infrastructure).
  • Innovation and engineering excellence.
  • IoT and new tech smarts for remote sites.
  • Want to be seen more as a tech company than a solar company.

We created a unique new position and developed its associated messaging, ideated a new identity and visual language, and then rolled that out into a website and marketing and advertising collateral, and product livery.

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