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Powerstack

Deployed Intelligence

Powerstack - Manufacturing Brand Strategy and Branding Design Brisbane

Project Overview

Valen Energy engaged SOAK as they wanted to create a brand position, message and visual identity for their PowerStack solar product, in order to be able to go to market, and to give it a strong stand-alone presence as they scale up.

Some of the key points the brand wanted to highlight:

  • PowerStack is manufactured in Australia, and stocked across Australia and the US
  • The product is backed by the power of Valen Energy (and therefore not a high-risk start-up)
  • The product is dependable, durable and cost-effective, with no power infrastructure needed
  • PowerStack is innovative, backed by engineering excellence
  • Use of IoT and new tech smarts for remote sites
  • They wanted to be seen more as a tech company than a solar company due to the innovative technology they leverage. They knew that there were a lot of solar companies already in the market and they wanted to stand out due to their key differences
Powerstack - Manufacturing Brand Strategy and Branding Design Brisbane

Solution

To gain an idea of what the brand aimed to deliver, SOAK worked with the client to uncover their short and long-term business goals, along with their values and where they saw their product positioned in the market.

This gave us a solid foundation for the positioning and messaging we would need to develop to ensure that the product stood out against competitors, whilst still aligning with the intended growth and scalability of the brand.

The visual identity and messaging also needed to highlight the innovative technology used to create the PowerStack product. This was weaved through the brand messaging and used in the development of a logo and iconography used across marketing collateral.

Powerstack - Manufacturing Brand Strategy and Branding Design Brisbane
Powerstack - Manufacturing Brand Strategy and Branding Design Brisbane
Powerstack - Manufacturing Brand Strategy and Branding Design Brisbane
Powerstack - Manufacturing Brand Strategy and Branding Design Brisbane
Powerstack - Manufacturing Brand Strategy and Branding Design Brisbane
Powerstack - Manufacturing Brand Strategy and Branding Design Brisbane
Powerstack - Manufacturing Brand Strategy and Branding Design Brisbane

Outcome

SOAK was able to create a completely unique position and developed associated messaging for the brand’s various audiences. Along with this, a new identity and visual language were created and rolled out across a website, product livery and marketing collateral.

As a result, Valen Energy has been able to venture into new markets, ensuring PowerStack has a separate and stand-alone presence. The brand effectively showcases the product’s benefits and highlights its innovative technology.

Powerstack - Manufacturing Brand Strategy and Branding Design Brisbane
Powerstack - Manufacturing Brand Strategy and Branding Design Brisbane
Powerstack - Manufacturing Brand Strategy and Branding Design Brisbane
Powerstack - Manufacturing Brand Strategy and Branding Design Brisbane
Powerstack - Manufacturing Brand Strategy and Branding Design Brisbane

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