Billions of people use social media platforms like Facebook every single day to increase the online presence of their brand. This is an extremely popular way to advertise content for marketers. If you know how to promote your brand, products, and services on Facebook the right way, you can reach out to your target audience at the right time.
Why should you use Facebook ads to promote your content? Let’s start off with the fact that the pricing for cost-per-click is very low when compared to other paid sites. You also have several methods to promote content.
We’ll cover those strategies in this post.
Moreover, brand promotion on Facebook is easy to set up and even easier to manage. It takes some time to learn, but once you have it down, you will reap amazing benefits. We encourage you to continue exploring the possibilities of content paid promotion through this platform and to learn more about how to promote your content.
In the meantime, here are 6 ways to promote your brand on Facebook, and achieve more clicks on your content at lower costs:
1. Share Your Facebook Posts
The easiest way to begin promoting your content is by sharing it as a post on your Facebook feed. Provide a link to the blog post or your brand on your Facebook page. This is super simple to do (copy and paste the URL to Facebook’s sharing box).
The best part about sharing posts on Facebook? It’s completely free!
How do you get a viewer to actually click through?
- Build your credibility by getting likes on your posts
- Ask your friends, family, and team members to like your post and page
- Invite others to share the post
All in all, more likes means more credibility means more clicks! As time goes by, you’ll get these likes naturally. But starting off, simply ask close family and friends for help. Consequently, you want to have a content strategy and incorporate it into everything that you do.
Keep reading for more information on how to develop a reliable one.
2. Boost Your Post on Facebook
With the click of a button, you can boost your post on Facebook. Yep, it’s that friggin’ easy!
Simply decide how much you’re willing to spend and who your audience is. Usually, the best time to boost your Facebook post is an hour after publishing your original article.
For campaign checkups, we recommend you use Facebook Ads Manager. It’s easy to use and extremely useful when growing your online presence. Here you will be able to see your cost per click, click-through rate, and cost per min.
Understanding how much money you are spending for views is vital to getting the most value from your efforts. Learning this will take some time, but once you have it down, it will become child’s play.
3. Get Creative with Headlines
If your headline isn’t catchy, don’t expect many views. The first thing a viewer will look at is the headline. If it’s not enticing, they’ll keep scrolling through their feed.
For this reason, you need to make the headline captivating if you want someone to click on your ad. The headline can even be different from the title of your article.
Need help with creative content? Here’s 5 tips for creative and inspiring content ideas.
Use these tips when crafting your Facebook headline:
- State the benefit to the viewer
- Increase credibility by showing facts/numbers
- Keep the title short. 40-75 characters is ideal
- Use action verbs (go, get, learn, etc.)
4. Consider Quality Images
Viewers will use the images in your Facebook ads to determine whether they should click through or not. Avoid using stock photos that are free. The chances are someone else has already used it within their ad. Viewers get tired of seeing the same photos over and over again.
Instead, create your own unique images with the help of an in-house designer. A quick tip: If you want to get noticed in someone’s news feed, use an image that offers high-color contrasts. This will naturally draw the eye and make your post more attractive.
5. Quality Content Is Key
So, someone clicked through to your article. What’s next?
You want to give them quality content to read and get them to stay. If you nailed your Facebook ad copy, you don’t want to fall short on your actually promotional copy.
Here are some tactics to use:
- Increase credibility by using testimonials
- Ask questions
- Offer a simple solution to a common problem
- Include a clear call to action
You really want to keep the viewer interested and curious to learn more about your product, service, and brand. It all begins with the headline, then the image, and then the actual ad copy. If you don’t know what works, test multiple different headlines, images, and even target audiences.
Discover what works and stick to it.
6. Your Target Audience
Whose attention are you trying to get? What type of audience do you want clicking on your posts?
Your audience selection will affect your cost per click, so you want to make sure you’re targeting the right people. You can target individuals base on interests, age, location, gender, education level, relationship status, etc.
Facebook also has a custom audience feature. This allows you to target those individuals who have clicked through to your website previously. These users have shown interest and are valuable people to target. By installing Facebook Pixel, you will be able to target anyone who has visited your domain, certain websites, and even those who haven’t visited your site in a while.
This information will allow you to better customize your target audience and improve the rankings of your brand when publishing a Facebook post.
Need help with defining your target audience? Learn how to define and target audeince for your business.
Following these 6 tips will get you on the right track to successfully promoting your content.
Facebook is a platform that offers the easiest and cheapest way to promote content and advertise your brand.
While it may seem confusing at first, with time, it will become second nature. We wish you the best of luck on this process.
For any questions about promoting your blog posts on Facebook, get in touch with us today!