The state of influencer marketing

The next step in celebrity endorsement, influencer marketing, has entirely transformed the way brands can connect with their audiences.

Trends shaping the future of marketing for brands

Shaping the future of marketing

The landscape of marketing is in a constant state of evolution, driven by technological advancements, changing consumer behaviour, and cultural shifts. As we look into the not-so-distant future, several key trends are poised to reshape the future of marketing, with AI, short-form video platforms like TikTok, and mobile devices for younger generations at the forefront. Without knowing precisely what’s next, we’ll address some of the hot topics in marketing, and how these might shape future trends in the industry.

Tips for a Successful Marketing Campaign on LinkedIn 2024

Tips for a Successful Marketing Campaign on LinkedIn

Who would have thought back in 2012, that LinkedIn would be the platform it is today? It certainly ranks amongst the most useful social media platforms for job seekers and prospective employers alike. But they aren’t the only people who can benefit from this practical resource. Creating a successful marketing campaign on LinkedIn is key to utilising the platform to its full potential.

Brand, content and socials – what comes first?


The to-do list associated with first starting your business is massive. It’s overwhelming. You fully understand the weight of marketing it effectively; you know you need to create social media accounts for your business, you know you need content for those accounts and other platforms, and you know you need a means of turning your business into a brand. Having a structured and comprehensive strategy for each is essential to creating consistent communications for your business, but which comes first?

3 ways to leverage video content on LinkedIn

If you’re not using video content as part of your LinkedIn marketing, you should be. Video content marketing is incredibly successful compared to other forms of promotion on the networking site. However, we understand why you’d think otherwise. It’s because you’ve watched other people’s video content, and often it’s just so bad. Why would anyone […]

Content Pillars: Scaffolding for Effective Content

Scaffolding for Effective Content

If you’re building your brand from the ground up, you’ll need to consider the framework that will inform all of your content, ensuring its effectiveness and minimising wasted efforts. Content pillars are the core themes or topics around which a brand’s content strategy is centred, outlining areas of expertise, interest, or value that a brand […]

Why your video content should focus on Instagram reels

For many brands, Instagram has become a key part of their marketing strategy. But you might have noticed that your own Instagram feed has undergone a bit of a makeover and you’re starting to see more content from people you don’t follow – and it’s usually video content in the form of Instagram reels.

Content marketing tips to set your brand apart in 2024

Content Marketing Tips To Grow Your Brand

With more businesses producing online content every day, it’s crucial to understand how your brand can stand out against the competition. Long gone are the days when any digital marketing strategie could set you apart from those who didn’t have a strategy at all.