When businesses want to expand their client base and improve their brand visibility online, they now choose to utilise Facebook lead ads in favor of other, older styles of online advertising. Studies have shown that if clicking on an ad brings a client to another landing page, the length of time it takes for them…
With over three billion people in the world using some form of social media, it has proven to be an extremely popular advertising tool. Every day, this online community relies on social media for news, communicating with friends, and entertainment. Sites like Facebook and Twitter provide a way to personalise a user’s interactions with companies…
As a business owner, you might feel as if you have tried every marketing technique available to expand your reach. However, have you tried running remarketing campaigns on Facebook? Through this tactic, it will become possible to offer your services to new clients that are already interested in your business. Are you unfamiliar with Facebook…
Video use has rapidly been expanding on social media. Even Facebook founder and CEO Mark Zuckerberg sees the continuing importance of video on his platform, stating “I see video as a megatrend” in February of 2017. Businesses can take advantage of the “megatrend” by using more recorded content in their digital marketing and content strategy…
First things first. Your brand is not just your logo, your advertising, your product or even your business name. Yes, it encompasses your brand’s elements, but also how your brand is perceived, what your customers expect, and the feelings they get when they use your products or services. A branding strategy is basically a plan…
A great number of studies have shown that content that includes images has a 94% greater chance of being viewed when compared to content without. Quality images can communicate detail, conjure up emotions and can drastically influence a viewer’s purchase decisions. For some, Instagram is one of the last platforms that’s considered in an overall…
A challenging, ever-changing beast, the world of digital marketing can be daunting, however with careful planning, the right tools and expert advice from those in the know, it can most certainly be tamed. Holistic strategies undertake a multi-faceted approach to marketing that involves all channels working seamlessly together in order to form a complete user-friendly…
There is no doubt that in this day and age a strong social media presence is the key factor for a successful company. The reaction from the world in regards to their willingness to adapt to social media was and still is, nothing short of incredible.
Soak Creative assisted their client St Pauls School in the launch of an innovated club in partnership with River City Labs. The team at Soak Creative, being heavy advocates of start-up companies and who also started at River City Labs was lucky enough to go along to the launch kicked off by Assistant Minister for Innovation Wyatt Roy.
Whether it was an accident or pure marketing genius, the Internet has officially broken this week – again – over Drake’s new music video, Hotline Bling. Users have been appropriating the clip to create their own content by overlaying music, creating memes or adding in features such as a tennis racket, a lightsaber, and even pepperoni pizza.