festive season marketing strategy

Top tips for executing a successful festive season marketing strategy

What goes into developing a successful marketing strategy for the festive season? Struggling with your marketing strategy for the upcoming festive season? With so many digital channels and changes to platforms and data privacy this year, it can be difficult to know where to start.  Here at SOAK, creativity and strategic marketing is our jam…

The benefits of Instagram and Facebook Video Marketing

Video use has rapidly been expanding on social media. Even Facebook founder and CEO Mark Zuckerberg sees the continuing importance of video on his platform, stating “I see video as a megatrend” in February of 2017. Businesses can take advantage of the “megatrend” by using more recorded content in their digital marketing and content strategy…