I cannot stress enough how much an effect an excellent brand identity has in your business. This includes everything from the color palette, photography options, logo and additional design components. Do not underestimate the role that this “look and feel” has on your business.
Good design builds trust.
Without consciously admitting it, the design of a site, business card or advertisement impacts our initial impression of a business. For instance, when searching for a new dentist in my area, I subconsciously ruled out those dentists whose sites seemed very dated, or had poor functionality. This clearly proves that Industry-wide, the visual identity of your brand is important.
When it comes to your business, here are a few pitfalls you can easily avoid, in order to make your brand identity as awesome as your business is!
The best way to Prevent Five Frequent brand pitfalls
1. Avoiding establishing a brand identity
One big mistake businesses make regarding branding, is undervaluing the effects of an excellent brand identity. I am always shocked when businesses request design services such as a website, PDF worksheets/flyers, or any other promotional piece, when they do not have a brand identity established yet. I know cutting prices when beginning your business, however, there’s absolutely no way about producing marketing materials with no brand identity. Even if you only have a website, you still are required to establish a look and feel. What colors evoke your brand? What typefaces speak to your audience? Photography style? You get the gist. It’s very necessary and really such an enjoyable way to watch your vision come to light.
2. Purchasing a cheap logo
There are several sites that offer logos as cheap as $50. While this may seem like a great way to save money up front, I urge you… don’t do it!
You’ll be guaranteed to end up with a logo that doesn’t reflect your vision, quality or value you deserve. Also, you are most likely going to replace this cheap logo down the road, so really you are spending more money by having to hire this service twice. You deserve quality, and it’s perfect to establish a cohesive brand up front.
3. Trying the DIY method
I totally understand wanting to have control over every aspect of your business, however it is best to stick with what you do best. Whether this is event preparation, generating products or photography, you need to spend your energy there. Brand Identity designers are far better suited to reflect your business from the very ideal way possible. This will save you loads of time and grief.
4. Changing your branding frequently
If you’re constantly revising your brand identity drastically, it’s probably due to the desire to conform to design tendencies. You need to construct a classic brand, instead of one which always changes. Through sticking with one brand identity, you construct a cohesive brand which subsequently reflects immediate recognition and confidence one of your supporters and followers.
5. Rushing through the process
Though you might feel overwhelmed with all the growth you’re seeing in your business, I urge you not to take the brand identity process softly.
Take time to invest in defining the vision behind your brand, and discover your business purpose. These details assist your designer really reflect your business, so that you’re left using a brand that only suits you ideally! By taking the time up front, you are less likely to re-brand in the future, or to despise your current brand.
In case you went with a cheap Business card or logo option, as mentioned above, you as well as the designer most likely did not take the time to invest in your brand. You wish to avoid being left with a brand identity that-are ashamed of, or feel does not reflect your eyesight.
How to avoid these pitfalls
The ideal way to prevent these common mistakes on your brand is to spend time ahead. Try to know what makes your business unique, in addition to define your purpose. When you have a great grasp of your vision, employ an excellent designer to give a face to your brand, and help construct a cohesive design.
If you want to work together with us for creating a memorable brand identity for your business, we’re here for to assist you get the ball rolling! Get in touch.