3 Simple Steps for Developing an Unforgettable Brand Story

BrandingBy Robert KilleDecember 26, 2018Leave a comment

A brand story is more than just a simple anecdote. It embodies the core beliefs and values of your company into a single narrative. Often, it’s about the founding or early history of your company. When done right, it can be a powerful branding tool to connect with your audience on an emotional level and…

The Brand Story, Explained

BrandingBy Robert KilleNovember 6, 2018Leave a comment

When it comes to selling your product, first impressions matter. How buyers, clients or customers perceive your brand initially, shapes the way they choose to engage with your company from then on. Many companies make the same mistake of prioritizing what the brand is saying rather than how they are saying it. A “brand story”…