Shine Lawyers identified an opportunity in the market to help people quickly and easily make claims against their superannuation if injured in a road traffic accident. The product uses AI to review thousands of previous cases to accurately predict the financial outcome and length of time to settle, freeing up the legal team to do what it does best.
SOAK Creative defined the demographic of the audience and the appropriate tone to communicate with them. We provided naming and creative branding, including positioning and messaging for the product.
We developed the website and the onboarding survey data capture, and the ongoing digital advertising, promotion and social media accounts.