Every successful brand is rooted in an effective digital media strategy. A robust strategy capable of adapting to the online landscape should include three different types of digital media. These are paid, earned and owned. Each serves its own purpose, and depending on your business and industry, will carry a different weight. It’s a balancing…
Famous Danish cartoonist Robert Petersen once said: “It’s hard to make predictions, especially about the future.” But where’s the fun in that? Some of the best fun a marketer can have is to peek behind the curtain and see what trends might shape the future. So, we decided to do just that – here are…
Almost every business wants to find new customers. But knowing where to find them? Well, that’s the big question every business owner has wrestled with since… well… a long time ago. It used to be simple. Buy a billboard, buy an advertisement in a newspaper, or get someone to wear a sign and stand on…
Learn everything you need to know about paid search ads, and how to use them to do everything from improving your online brand visibility to generating more sales.
We’ve been excelling in Google Ads, Adwords and Analytics for some time, but now our ability to kick-AdWords-ass is certified. We are proud to announce that Soak Creative is now Google Partner with a fancy mew Partner Badge! But let’s backtrack for a moment – we know what you might be thinking: what the…
When businesses want to expand their client base and improve their brand visibility online, they now choose to utilise Facebook lead ads in favor of other, older styles of online advertising. Studies have shown that if clicking on an ad brings a client to another landing page, the length of time it takes for them…
Online shopping has transformed the way we buy, sell and think about commerce. While there are many ways to help generate sales, Google Shopping Ads are a game-changer for your ecommerce business. Let’s take a look at five important ways Google Shopping Ads will boost your online store. 1. Google Shopping Ads get your…